gotSEM.com | ReachLocal Boston Marketing Consultants

How Does the ReachLocal Platform Work? | ReachLocal Boston

So how does the ReachLocal platform work? Check out this video that shows how small to medium size businesses are increasing ROI each day using ReachLocal technology.

Keeping Your Social Media Fresh [link] | gotSEM.com | ReachLocal Boston

4 Tips To Be Socially Fresh

If there was ever a time to create a social presence, that time is now. Fresh content is good, but lots of content with no sharing is greatly inhibited. The key to rankings isn’t just the content; it’s what happens with the content.

Here are some tips to keep in mind, not only as far as fresh content goes, but also to ensure you have the right tools in place to promote your fresh content with social media.

1. Ensure content is current and up to date. Create a full blown content strategy and try using some free tools, like Social Mention or Google Alerts to stay on top of your industry. There is always something new to write about. Use your company’s blog to share ideas and establish your brand as a thought leader in your industry. There is no better way to do this than with social media. Social Media is the medium that will spread this information. Which brings me to my second point.
2. Don’t just write it, Share it. It is equally important to set aside time, not to just write the posts, but to market them too. One easy way to do this is to help your readers promote your article by making it easy for them. Add Social Share buttons for quick sharing.
3. Join Social Networks. Another effective way to market your content . While Google still does not have access to the Twitter “fire hose”, at some point I am sure they will (and either way, Twitter is great for gathering information about trending topics. Even if they don’t get access to Twitter, Google + and the +1 button seem to be taking a bigger share of the pie and given their strong impact on the SERP’s, marketers would be remise to ignore them.
4. Don’t just share it, REALLY Share it. One thing that seems to be a big indicator of fresh content is the time stamp. Take an active role in promoting your content to Google and tell them about new content using XML sitemaps and RSS feeds (I first saw this from my buddy Mike King on White Board Friday).

For more information on keeping you or your business fresh in the ever-changing marketplace, click here. Article written by expert Aaron Friedman at SearchEngineLand.com in 2011.

ReachLocal Brings Business 3k Phone Calls [video] | gotSEM.com | ReachLocal Boston

Google's Circular Ad Unit [PIC] | ReachLocal Boston | got SEM

Check out this article and graphic from Mashable.com about the new Google "Circulars" ad unit expected to be announced this week! Get the entire story by clicking here! What is the point? Offline stores want to encourage online shoppers to come in - like they used to. This will work with many different types of businesses, which can you foresee using these types of ads the most?

Facebook Emphasizes Reviews [NEW] | Reach Local Boston | gotSEM news

Just when you thought you knew everything about the 'new' Facebook - you discover something else. Here was our 'discovery' today, check it out below. With all of the emphasis on reviews and just how important they are to you and your business - make sure you're promoting your review page w/in Facebook. 

Here's the short-and-simple, ready? When clicking 'LIKE' on a fan page - you're then given the option to type a quick review for the business. You can also pick who your audience will be (of course) the first option is for the review to be public. So what will you do with this info? Let us know. Have a great Tuesday, we're heading over to type up some reviews in FB land.